Cherrita as a brand
Quality and ownership are the two factors underlying the corporate identity of Cherrita and that have been provided by the image that the company has been acquiring and has tried to transmit through its development and service.
The brand image of Cherrita is based on a combination of its own Mediterranean roots, its personality, and its clearly exceptional qualities, giving form to a visible and very tangible product that successfully meets the demand of its consumers.
The Cherrita logotype or visual image is a statement of its identity, by which a series of values and a work philosophy is projected that successfully combines tradition and innovation in a spirit of continuous improvement, both in its processes and in the final product .
This stamp has been transmitted to all the elements that form part of Cherrita , from logistics and typographic style to packaging and setting design, given that all are manifestations of its identity.
This is also of true of the buildings destined to the production, selection , packing and distribution stages. Their architecture has contributed to transmitting the level of commitment to quality , manual work, dedication, and a job well done, through a warm, light, pleasant, innovative and operational space in harmony with the produce that it supports.
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